In this post, we’ll explore Odell’s compelling work,”How to Do Nothing: Resisting the Attention Economy,”. First, we’ll provide a detailed summary of the book, delving into Odell’s critical examination of the attention economy – a system where our focus is commodified and constantly vied for by various digital platforms and social media. We’ll look at how Odell not only critiques this system but also offers practical advice on reclaiming our attention and time for a more meaningful and intentional life.
We’ll also share some impactful quotes from the book. These quotes encapsulate the essence of Odell’s arguments and provide a glimpse into her powerful narrative style, blending personal anecdotes with cultural criticism.

Finally, we’ll present a set of thought-provoking discussion questions. These questions are designed to spark deeper reflection and conversation about the book’s themes, including the value of our attention, the impact of technology on our lives, and the societal pressures of productivity. Whether you’re reading this as an individual, discussing it in a book club, or exploring it in a classroom setting, these questions will help you engage with the book on a deeper level.
How to Do Nothing Summary
In “How to Do Nothing: Resisting the Attention Economy,” Jenny Odell presents a compelling argument against the relentless demands of the technology-driven world we live in. The book is not just a critique but a practical guide, offering insights into how we can reclaim our attention and time from the grips of a productivity-obsessed culture.
Odell begins by examining the concept of the “attention economy” – a system where our attention is commodified and sold to the highest bidder, often in the form of digital platforms and social media. She argues that in this economy, our value is measured by our constant engagement and productivity, leading to a state where our attention is perpetually overdrawn. This constant state of distraction and engagement, Odell suggests, not only diminishes our ability to focus and think deeply but also impacts our well-being and sense of connection to the world around us.
However, “How to Do Nothing” is far from a simplistic critique of technology or a call to abandon the digital world entirely. Instead, Odell offers a nuanced perspective, encouraging readers to engage in a more intentional and mindful use of technology. She advocates for a new kind of attention – one that is selective, reflective, and rooted in the present moment. By doing so, she argues, we can resist the pull of the attention economy and find a more balanced and fulfilling way of living.
Odell also explores the broader implications of reclaiming our attention. She suggests that by freeing ourselves from the incessant demands of productivity and efficiency, we can engage in more meaningful forms of political action, rethink our relationship with the environment, and develop a deeper understanding of what constitutes true happiness and progress. In this way, the act of “doing nothing” becomes a form of resistance and a pathway to a more thoughtful and intentional life.
Throughout the book, Odell’s writing is both provocative and persuasive, blending personal narrative, cultural criticism, and philosophical inquiry. “How to Do Nothing” challenges readers to reconsider their role in the attention economy and offers a hopeful vision of how we can find greater meaning and connection in our lives. It’s a timely and important read for anyone looking to navigate the complexities of the modern world with greater awareness and purpose.
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How to Do Nothing Quotes
Here is a bunch of interesting quotes from the Jenny Odell’s book “How to Do Nothing: Resisting the Attention Economy”:
- “Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “I suggest that we reimagine #FOMO as #NOMO, the necessity of missing out,” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “We experience the externalities of the attention economy in little drips, so we tend to describe them with words of mild bemusement like “annoying” or “distracting.” But this is a grave misreading of their nature. In the short term, distractions can keep us from doing the things we want to do. In the longer term, however, they can accumulate and keep us from living the lives we want to live, or, even worse, undermine our capacities for reflection and self-regulation, making it harder, in the words of Harry Frankfurt, to “want what we want to want.” Thus there are deep ethical implications lurking here for freedom, wellbeing, and even the integrity of the self.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive. —” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “What does it mean to construct digital worlds while the actual world is crumbling before our eyes?” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “One thing I have learned about attention is that certain forms of it are contagious. When you spend enough time with someone who pays close attention to something (if you were hanging out with me, it would be birds), you inevitably start to pay attention to some of the same things. I’ve also learned that patterns of attention—what we choose to notice and what we do not—are how we render reality for ourselves, and thus have a direct bearing on what we feel is possible at any given time. These aspects, taken together, suggest to me the revolutionary potential of taking back our attention. To capitalist logic, which thrives on myopia and dissatisfaction, there may indeed be something dangerous about something as pedestrian as doing nothing: escaping laterally toward each other, we might just find that everything we wanted is already here.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “This book is about how to hold open that place in the sun. It is a field guide to doing nothing as an act of political resistance to the attention economy, with all the stubbornness of a Chinese “nail house” blocking a major highway. I want this not only for artists and writers, but for any person who perceives life to be more than an instrument and therefore something that cannot be optimized. A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “Context is what appears when you hold your attention open for long enough; the longer you hold it, the more context appears.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “It is with acts of attention that we decide who to hear, who to see, and who in our world has agency. In this way, attention forms the ground not just for love, but for ethics.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
- “To do nothing is to hold yourself still so that you can perceive what is actually there. As Gordon Hempton, an acoustic ecologist who records natural soundscapes, put it: “Silence is not the absence of something but the presence of everything.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy
How to Do Nothing Book Club Questions
Here are 10 discussion questions for Jenny Odell’s “How to Do Nothing: Resisting the Attention Economy”:
- How does Odell define the “attention economy,” and in what ways have you observed its influence in your own life?
- Odell discusses the concept of “doing nothing” as a form of resistance. What are your thoughts on this approach? Can “doing nothing” be a practical form of activism in today’s world?
- The book suggests that our attention is our most valuable resource. Discuss how modern technology and social media platforms are designed to capture and monetize our attention. How does this realization impact your view of these technologies?
- Odell emphasizes the importance of reconnecting with the natural world. How do you think this connection can counteract the effects of the attention economy? Share any personal experiences that support or challenge this idea.
- Discuss the role of community and collective action as presented in the book. How can communities effectively resist the attention economy together?
- Odell offers a critique of the productivity and efficiency mindset perpetuated by capitalist narratives. How does this critique resonate with your personal and professional experiences?
- The book explores the idea of maintaining a balanced and intentional use of technology. What strategies or practices can individuals adopt to achieve this balance?
- How does “How to Do Nothing” challenge the conventional understanding of progress and success? Discuss how this redefinition can affect individual and societal goals.
- Odell intertwines personal anecdotes with her arguments. How do these personal elements affect your understanding and reception of the book’s main ideas?
- Finally, consider the feasibility of Odell’s suggestions in the context of different socio-economic backgrounds. How might an individual’s ability to “do nothing” be influenced by their socio-economic status?
Final thoughts
Odell’s book How to Do Nothing challenges us to reconsider our relationship with technology, productivity, and the world around us. Her insights encourage us to question the constant demands for our attention and to recognize the value of stepping back, reflecting, and sometimes choosing to engage in the radical act of doing nothing.
The discussion questions provided are intended to spark deeper thinking about how we can apply the principles Odell discusses in our own lives. They invite us to consider the broader implications of our engagement in the attention economy and how we might find balance in an increasingly connected world.
Odell’s book is a timely reminder of the power we hold over our attention and the importance of using it wisely. In a world that often feels dominated by the incessant noise of information and demands, “How to Do Nothing” offers a much-needed pause, a space to breathe, and a perspective that encourages us to reclaim our attention for the things that truly matter.